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HUMANE SOCIETY CHARLOTTE : FORECLOSURE
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| Home foreclosures have become second nature in our nation’s current economic crisis. Unfortunately, everyone has seemed to overlook the impact this financial downturn has had on our cats and dogs. Pets are not being adopted nearly as frequently and are, in fact, being abandoned at alarming rates across the country. The Humane Society of Charlotte asked us to help draw attention to these unsettling facts. It is true – people aren’t the only ones struggling these days. |
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| Our answer was very simple. We created a doghouse in foreclosure. |
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| Just like every house that is for sale, our doghouse had an information listing. Instead of the typical realtor house listing, we replaced the houses with that month's pets available for adoption. This offered instant contact to the viewer giving them information about adoption or where they can donate. |
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| We also created a poster to coinside with the doghouse guerilla piece. |
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Company: Wray Ward Art Director,Designer: Phil Jones
Copy Writer: Ryan Coleman
Photographer: Jeff McCullough : link
Date: March 2008 |
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