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RED CROSS : MAKE CHANGE
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| Make Change is a campaign intended to empower everyone at every level to donate to the American Red Cross. We used the ubiquitous coin roll, a piece of paper, and repurposed it to demonstrate that even as little as 50 cents can make a difference. |
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| Coin rolls represent many services that can be provided from so little. |
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| Oversized rolls can really capture the viewer’s attention. We proposed that cities which participate in the Make Change campaign could install oversized coin rolls next to city fountains where people typically toss in coins. This would allow them to donate on the spot with the wonderful line, “Wishing Away Poverty Won't End It.” |
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Company: Wray Ward
Art Director, Designer: Phil Jones
Copy Writer: Ryan Coleman
Date: August 2008
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